Founded in 2006, Honey Birdette is Australia’s top luxury lingerie retail company. While having a glass of champagne, Eloise Monaghan and Janelle Barboza talked about the lack of provocative lingerie. They decided to create their own brand of luxury-based lingerie that would inject a sense of sensuality back into the bedroom.
All of their products are designed in-house at Honey Birdette Headquarters. Their lingerie is carefully crafted by experienced designers. Their designers love coming to work and created new products. They design everything from softer accents to their S&M collection. Monaghan also serves as Creative Director.
Honey Birdette offers everything from handmade lingerie to high-end toys. Everything any patron could ever need is withing the Pleasure Parlor. Honey Birdette boutiques are just as extravagantly designed as their lingerie. Their stores are designed to provoke a flirty and playful atmosphere. They also combine unapologetic sensuality with lush décor & champagne.
Another aspect of Honey boutiques is their sales staff. These highly playful women, called Honeys, have no fear when it comes to getting a patron to buy. It’s their sole duty to provide visitors with the best customer experience imaginable.
They’re also there to empower and entertain women. Part of their allure is their fearless playfulness. Sometimes, it’s necessary for them to role play with customers. They’re there for entertainment just as much as they’re there for education. Often, they’ll not only empower women but they’ll teach them how to properly explore their sexualities.
Customer experience is just as important as their products. Honey Birdette is an international company that tries its best to satisfy all their customers. Even in the U.K. and the U.S., customers receive free shipping for any orders over $50 and returns are easier.
Hussain Sajwani is a reputable businessman from the UAE with an estimated net worth of over $3.2 billion. He is the CEO and Chairman of DAMAC Group, a company he founded in 2002. Sajwani graduated from the University of Washington in 1981 where he majored in Economics and Industrial Engineering. After graduating Hussain Sajwani worked for GASCO as Contract Manager for a short while. In 1982, he ventured into catering until 2002 when he started DAMAC Group in UAE. Read more: Hussain Ali Habib Sajwani | Bloomberg
The company boasts of high-profile projects in UAE, Qatar, and England among many others. DAMAC has worked with and is currently working with a number of high-profile companies. They include Louis Vuitton, Trump Organization Inc., and Drake and Scull International.
These three businesses have served as suppliers in the form of beverages, real estate, and construction respectively. DAMAC’s association with the Trump Organization recently saw President Donald Trump single out the Hussain Sajwani family.
This was at an event on New Year’s Eve where he described them as “the most beautiful people.” This is a clear indicator of a very good business relationship.
DAMAC’s success has seen it start a hospitality division called DAMAC Maison. The division runs an impressive 15.000 hotel rooms while providing top-notch services at the same time.
Hussain and in extension DAMAC are huge contributors to philanthropic causes. In 2013, he gave AED2 million to aid in a clothing campaign targeting one million needy children all over the world. The DAMAC CEO is listed among the top 100 influential Arabs in the world, and his excellent track record speaks for him. He has definitely proven himself as a leading businessman by ensuring continuous growth and improvement as DAMAC owner for years.
Todd is the current TDL Global Ventures‘ president. He is also the proprietor of Legendary Investments. His current position in the real estate industry best places him in a position that many entrepreneurs who want to venture into real estate can emulate. His history roots from his education at the Syracuse University where he graduated with a bachelor’s degree in speech communication. In a recent interview with Idea Mensch, Todd explained his life history and career achievement including the idea behind establishing TDL Global Ventures. More details can be found on Yelp.
Todd’s first work experience was at Crestar Mortgage Corporation where he served for four years. He left Crestar Mortgage Corporation to join Legacy Financial group in 1999. He found it necessary to create friendly working rapport with clients and insurance agents. Todd assisted many clients in the Maryland office. The loan grants he dished out totaled to approximately 100 million. In 2005, he left Legacy to join Charter Funding. This was an affiliate of First Magnus Financial Corporation. He was elevated to the position of senior vice president where he oversaw all financial transactions. In 2007, Todd shifted to the mortgage industry. He capitalized on loan mortgage and majored in financial services. While serving at Charter Funding, Todd developed different business including commercial demolition. He also participated in scrap metal recycling.
TDL Global Ventures
With vast experience and a careful observation of the market trends, Todd was better placed to access a diverse market niche. He consequently established a subsidiary of Legendary Properties, Legendary Financial LLC. Todd was now in a position to advance loans at affordable prices. He conducted more than 6000 transactions leading him to a strategic business position. After working for over twenty years in the financial industry, Todd realized that he was passionate about helping people achieve their dreams. He explored a strategy that would contribute to eliminating the conventional barriers in real estate that contribute to preventing people from getting loans. That marked the birth of TDL Global Ventures. As the president of TDL Global Ventures, Todd initiates appropriate customer service to retain clients.
According to Dr. Clay Siegall, systemic chemotherapies in cancer treatment will soon be a thing of the past. He believes that with the advancement of medical technology, targeted drugs will be the order of the day. It is such thoughts that inspired him to found Seattle Genetics. Seattle Genetics is a biotechnology company dedicated to the synthesis of targeted therapy drugs. These are drugs meant for diseases where significant progress in alleviating mortality has not been made over time.
Seattle Genetics generates income by selling its proprietary drugs and production partnerships. The licensing of their processes and technologies is also another important income generator. After its initial public offering, it took Seattle Genetics about a decade to become profitable. In the first two years of inception, the company went through financial difficulties with their capital facing depletion. Under Dr. Siegall’s leadership, they were able to batter down the situation, returning the company to normalcy.
As Dr. Seagall puts it, their business model included the use of highly skilled salespeople who pushed their products. The uniqueness of their products also did the selling pushing them to where the company is today. Seattle Genetics has since grown and can close deals worth seven or eight figure sums at a go. The success is owed to the fact that Seattle Genetics is built on a very strong foundation.
The strong foundation comprises rigorous research, a drive to help patients, and scientific innovation geared towards better medical care. Seattle Genetics has also developed strategic partnerships with major players in the drug industry. Pfizer and Bayer are among the many companies it has partnered with.
About Dr. Clay Siegall
Dr. Clay Siegall majored in Zoology at the University of Maryland. He went on to earn a Ph.D. in Genetics at the George Washington University. He currently works as the CEO and Chairman of the Board of Seattle Genetics, a company which he co-founded. He has overseen the company’s growth into a leader in antibody-drug conjugates production.
Apart from working with Seattle Genetics, Dr. Siegall has a number of other positions. He is on the Board of Directors Ultragenyx Pharmaceutical. He also holds a similar position at Mirna Therapeutics and Alder Biopharmaceuticals Inc.
Fabletics is a company founded by Kate Hudson. Fabletics is a business that has grown considerably over the course of three years. It is now worth over $250 million and it is expected to exceed beyond that. What sets Fabletics apart from other companies is their subscription base and reverse showrooming technique. Traditional, high value brands was defined by price and quality. But today, high value brands are defined differently. What makes high value items is the customer experience, recognition of the brand, exclusive designs.
The subscription service that Fabletics uses helps the company personalize the experience of every customer because they get to know what the consumer wants and who they are. Fabletics also have physical stores and their success is based on three methods. The first one is reverse showrooming. Browsing is no longer viewed as negative. It is a positive experience both online and in store. Close to 50% of consumers that walk through a Fabletics store doors is already a member. And about 25% of consumers who aren’t members become members before they leave the store. Anytime a consumer tries on an outfit in Fabletics, it automatically goes into their shopping cart. It doesn’t matter if they buy it in store or offline.
The second method they incorporate is online data. While they don’t let the data determine the success of the store, the data gives important findings on what consumers want to see online and in the physical store. The physical stores stay stocked with items that are trending with the consumers. Taste changes and keeping up with the differential shifts in trends is imperative in a successful business.
The third method they rely on is growth, consumers, and their cultures. Currently the company’s growth rate is 35% annually. Growth within the company is what helps keep Fabletics items at an affordable price. They are competing with Amazon who currently runs about 20% of the e-commerce trade. But with the growing popularity with Fabletics, it looks like they will surpass Amazon soon.
Athleisure apparel is a growing trend that is still going strong. Fabletics has cashed in on this growing trend because they wanted to make the clothing affordable to everyone from all walks of life. She says the company success has evolved from these five tips. Identify marketing opportunities, stay hands on within the company, rely on data to make good decisions, get inspired, and take risk but also believe in yourself.