4 key Strategies To Manage Your Online Brand Reputation

With the buzz surrounding the internet and social media nowadays, celebrities such as politicians, music artists, and business moguls understand that the success of their respective careers depends on their reputation. As a result, celebrities often hire a team of professionals to manage their social media accounts and present a good image to the public. Jonathan Hay is one such professional whose client list includes famous personalities like Rihanna among others. Apart from his publicist job, he is a successful music artist and producer.

According to Hay on Fox, here are 4 key online reputation management tactics to learn from.


In any competitive environment like the music or business industry, you must always be bold to remain relevant even when facing endless internet attacks and scandals. For Hay, he demonstrates the attribute of boldness by owning up to some contentious publicity tactics he uses to attract media attention to his clients. For example, he confesses about creating the Jay-Z and Rihanna gossip in 2005 to gain publicity for Rihanna’s maiden single ‘Pon de Replay.’ The moral of the story is that you must stand behind your commercial strategies and own them boldly.

Actively monitor your brand

Always monitor your brand online by setting up Google Alerts for your brand mentions or name. This includes knowledge of what’s been written or said about your personality and your brand on the internet. Bear in mind that your personality forms part of your online brand. So your personal Reputation Defender has an effect on the fate of your company or career.

Trace the source behind your online attacks

To stop damage from its roots, you should start by tracing the source of the offensive posts. Based on what works for you, you can choose to either reach an amicable agreement or sue them. The idea is to understand the reasons why you’re being attacked online and who’s behind it.

Adopt a defense approach

You need to adopt a defense approach to mitigate the effects of the online attacks. This includes raising awareness in your marketing department and a clear plan of how to restore your brand and measure your advancement. For example, you can adopt a robust PR strategy that involves organizing a new, exciting event, which seeks to attract the attention of masses and deflect the attention away from the bad press.