Whitney Wolfe Herd, CEO of the social, networking and relationship platform called Bumble has big plans for moving the company into the new year. Already boasting over 35 million users across all of its platforms, recently added two new categories to its repertoire. Though starting out as a relationship platform, the recent years have seen Bumble expand drastically. New compartments of Bumble include Bumble Bizz, a place for networking with colleagues and even finding employees, and Bumble BFF, a place to find and connect with friends across the globe. The networking platforms seem to be gaining even more momentum as celebrities such as Kris Jenner have been vocal about their use of the platform. Read this article about Whitney Wolfe at The New York Times.
Going into 2019 Whitney Wolfe plans to take Bumble in an entirely new direction. Having experienced her own share of heartbreak and tragedy, and running a woman-centric business herself, Whitney Wolfe plans to break into the skincare scene. Working with psychotherapists and dermatologist Whitney Wolfe Herd has been in the process of developing a new series of skincare serums geared toward not only the skins health but also emotional health. The line will boast names for its product such as “Break Up with Bad,” and aims to help both acne caused by stress and alleviate some of the stress itself.
Whitney Wolfe Herd has stationed her headquarter for Bumble in Austin, Texas, where she has a staff of 60, the majority of it which is comprised of mostly women. She seeks to empower other women and uses her title as CEO to do so for those who work for her. Understanding how difficult it can be for a woman in a business-oriented, male-geared line of work, she goes out of her way to be accommodating to other women, going to far as to have a “Glam Room” in her office headquarters that caters to her employees on certain days of the week, allowing them to feel more relaxed and stress-free.