Dr. Vijay Eswaran, the Executive Chairman and founder of the QI set of Companies, heads this corporation of multiple business ventures including retail, education, financial services, hospitality and direct selling. QNET, Its most popular subsidiary which he started back in 1998, is as of today a multinational organization with offices in even the UAE and has combined the prowess of modern online sales driven approaches with the traditional methods.
Vijay Eswaran saw for himself a new breed of company that could combine the effectiveness of direct marketing with the worldwide reach of the web and went ahead to give his company e-commerce incorporated functionality.
His colleagues debated endlessly regarding how they could stand apart in the global market. The result was a precious metals and numismatics model inspired by the thriving market strategy that worked in Europe.
Vijay Eswaran and his team secured the rights to distribute and sell the commemorative coins for the Sydney Olympics of 2000 for the Asian Pacific Rim, albeit their late entrance into the market giving them a strategic disadvantage.
Though this entrance was practically entertaining for their bigger competitors, they came into their own in 2000, ranking among the top 3 companies in sales volumes, out of the other 42 worldwide. The competition underestimated the potency of direct sales together with the reach and popularity of the internet.
According to Qbuzz, Vijay Eswaran had a hard start to his entrepreneurial venture, having no industry contacts, wealth in the family or outside financial help of any kind. Asia was at the time in the midst of a serious economic meltdown and nobody had much faith in him.
Eswaran believed against all odds that his life was not to be squandered away creating wealth of someone else. He considers himself lucky for having met people who shared his views and goals who he partnered with and also for the constant support and help from his loving wife.
Despite his company ranking globally among the top forty in the field, he is constantly labeled as a controversial figure by the media due to lack of awareness about direct marketing, a problem that will hopefully diminish with education about the same. Dr. Eswaran is an inspiration to every entrepreneur out there.
Learn more about Vijay Eswaran: https://twitter.com/vjayeswaran?lang=en