Fabletics, Athleisure Apparel That Is Taking The Market By Storm

Fabletics is a company founded by Kate Hudson. Fabletics is a business that has grown considerably over the course of three years. It is now worth over $250 million and it is expected to exceed beyond that. What sets Fabletics apart from other companies is their subscription base and reverse showrooming technique. Traditional, high value brands was defined by price and quality. But today, high value brands are defined differently. What makes high value items is the customer experience, recognition of the brand, exclusive designs.

 

The subscription service that Fabletics uses helps the company personalize the experience of every customer because they get to know what the consumer wants and who they are. Fabletics also have physical stores and their success is based on three methods. The first one is reverse showrooming. Browsing is no longer viewed as negative. It is a positive experience both online and in store. Close to 50% of consumers that walk through a Fabletics store doors is already a member. And about 25% of consumers who aren’t members become members before they leave the store. Anytime a consumer tries on an outfit in Fabletics, it automatically goes into their shopping cart. It doesn’t matter if they buy it in store or offline.

 

The second method they incorporate is online data. While they don’t let the data determine the success of the store, the data gives important findings on what consumers want to see online and in the physical store. The physical stores stay stocked with items that are trending with the consumers. Taste changes and keeping up with the differential shifts in trends is imperative in a successful business.

 

The third method they rely on is growth, consumers, and their cultures. Currently the company’s growth rate is 35% annually. Growth within the company is what helps keep Fabletics items at an affordable price. They are competing with Amazon who currently runs about 20% of the e-commerce trade. But with the growing popularity with Fabletics, it looks like they will surpass Amazon soon.

 

Athleisure apparel is a growing trend that is still going strong. Fabletics has cashed in on this growing trend because they wanted to make the clothing affordable to everyone from all walks of life. She says the company success has evolved from these five tips. Identify marketing opportunities, stay hands on within the company, rely on data to make good decisions, get inspired, and take risk but also believe in yourself.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

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Christopher Burch Takes an In-depth Look at Trends in Both Technology and Fashion

Fashion and technology are two industries that complement one another. These two industries have advanced together for several years. The results of this simultaneous growth are breathtaking.

 

The old and new technology

 

Devices and technologies developed in the 70’s are now obsolete. A good example is a boombox, a portable sound system drawn up in the 70’s. For years, this device has gone through a transition because of technological advances and the need to improve music experience. The resulting product is an iPod, a much smaller media player. According to fashion designer Anouk Wipprecht, merging fashion and technology is the new trend.

 

Milestones in fashion and technology

 

For the past years, several fashion veterans have successfully developed products that represent a merger of technology and style. Most of these products are meant to protect us as well rehabilitate the environment. Some of these amazing products are the bike protection device by Terese Alstin and Anna Haupt. This appliance is fitted with an airbag that protects one head in the event of an impact. Another exciting product is a jacket created by SegraSegra from the bicycle tubes. Ashwin Rajan and Kevin Cannon have also developed gloves that will assist firefighters. Other creative fashion designers include Emma Whiteside and Soledad Martin.

 

Burch’s career history

 

Christopher Burch is an entrepreneur, fashion icon, and the owner of Burch Creative Capital. For years, Burch has indulged in various forms of businesses, particularly in the real estate, fashion, and the film industry. Burch is a graduate of Ithaca College. His first business was in the fashion industry where he and his brother established Eagle Eye’s Apparel. This company purchased sweaters and re-sold them at a slightly higher price. This company expanded and opened several retail shops in the city. Swire Group bought Eagle Eye’s Apparel in 1989.

 

In 2004, Burch and his wife Tory launched a fashion brand called Tory Burch LLC. They grew the company to a multi-dollar business. In 2012, Burch sold his shares in Tory Burch LLC, making him one of the world’s richest entrepreneurs according to Forbes. Burch later established Burch Creative Capital, which pioneers in investment management. Burch is a real estate veteran. Since 2004, he has been buying, developing, and selling properties. Burch has acquired several properties such as a grain storage, which he designed into a hotel, a luxury home in Southampton, several houses in West Village, and resort in Sumba.