Fabletics, Athleisure Apparel That Is Taking The Market By Storm

Fabletics is a company founded by Kate Hudson. Fabletics is a business that has grown considerably over the course of three years. It is now worth over $250 million and it is expected to exceed beyond that. What sets Fabletics apart from other companies is their subscription base and reverse showrooming technique. Traditional, high value brands was defined by price and quality. But today, high value brands are defined differently. What makes high value items is the customer experience, recognition of the brand, exclusive designs.

 

The subscription service that Fabletics uses helps the company personalize the experience of every customer because they get to know what the consumer wants and who they are. Fabletics also have physical stores and their success is based on three methods. The first one is reverse showrooming. Browsing is no longer viewed as negative. It is a positive experience both online and in store. Close to 50% of consumers that walk through a Fabletics store doors is already a member. And about 25% of consumers who aren’t members become members before they leave the store. Anytime a consumer tries on an outfit in Fabletics, it automatically goes into their shopping cart. It doesn’t matter if they buy it in store or offline.

 

The second method they incorporate is online data. While they don’t let the data determine the success of the store, the data gives important findings on what consumers want to see online and in the physical store. The physical stores stay stocked with items that are trending with the consumers. Taste changes and keeping up with the differential shifts in trends is imperative in a successful business.

 

The third method they rely on is growth, consumers, and their cultures. Currently the company’s growth rate is 35% annually. Growth within the company is what helps keep Fabletics items at an affordable price. They are competing with Amazon who currently runs about 20% of the e-commerce trade. But with the growing popularity with Fabletics, it looks like they will surpass Amazon soon.

 

Athleisure apparel is a growing trend that is still going strong. Fabletics has cashed in on this growing trend because they wanted to make the clothing affordable to everyone from all walks of life. She says the company success has evolved from these five tips. Identify marketing opportunities, stay hands on within the company, rely on data to make good decisions, get inspired, and take risk but also believe in yourself.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

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Lime Crime Is Releasing New Lippies And Unicorn Hair Color!

Lime Crime has long been a brand for unicorn and rainbow lovers, with their bright lips and highly pigmented shadows. Unicorn hair colors were bound to pop up at Lime Crime and the internet is already all over the news. There is no release date set yet but there will be 11 magical colors with names like, “Dirty Mermaid,” “Salad,” and “Strawberry Jam.” The colors will be vegan and cruelty-free without harmful ingredients like bleach or ammonia. The price on each jar will be $16, which is very affordable, but can you really put a price on becoming a magical beast?

 

Their new Diamond Crusher’s line of lippies come in colors that are described as metallic, glitter, oil slick, and holographic and rose-gold. Soon-to-release, these lip colors are water-based, long-lasting, and can be worn as a top coat or alone. All of Lime Crime’s products have fun names and Diamond Crusher’s are no exception with names like “Lit,” “Trip,” and “Choke.”

 

If you’re not already familiar with Lime Crime’s products, think shimmering, pigmented shades across the spectrum, with splashes of glitter and metallic at every turn. They’re especially popular for their eye shadows and matte lip glosses. If anyone can do unicorn hair and lip color from a dreamy diamond mine, it’s Lime Crime and, once you have your dreamy tresses and fantasy lips colored, you’ll have no trouble finding Lime Crime makeup to coordinate and let the world know how magical you are.