The advertising industry is blossoming and profiting with women at the helm. There are many women taking over in the advertising industry, in some of the biggest companies in the world. These women are leaders and company owners, paving a way for other women who aspiring to be like them. These are in charge of some of the largest accounts in the industry and they succeed with their intelligence, strength, wit. There is one woman who is a true example of a global leader in the advertising industry. This woman has years of experience running large companies and leading hundreds of people. This woman is Lori Senecal. Lori Senecal is the Global Chief Executive Officer of Crispin, Porter and Bogusky, http://www.adweek.com/brand-marketing/lori-senecal-takes-global-ceo-role-cpb-163364/. Crispin, Porter and Bogusky is an advertising agency that is successful in what they do.
Lori Senecal was recently named the Global Chief Executive Officer at CP+B, which was a newly made position just for Lori. Prior to being the leader at Crispin, Porter and Bogusly, she was the President and Chief Executive Officer of MDC Partner Network and she’s was also a global executive chairman of a partner company called KBS. Lori Senecal will continue as the President and Chief Operating Officer of MDC Partner Network while being the Global Chief Executive Officer of CP+B.
As the Global Chief Executive of CP+B, Lori Senecal will be in charge of the global growth of the company, as well as its expansion. She will be working to manage the coordination of their international offices and the further development of them. Lori Senecal loves the company and she is aware of the culture and the values of the agency. Lori Senecal brings a certain level of management expertise.
Lori Senecal was a speaker at the 3% conference where she discussed Sheroes. Sheroes are female heroes that young women can look up to. The 3% conference is an event highlighting women of all industries. The name of the conference signifies that only 3% of creative directors are women. The 3% conference is an annual event, that takes place in New York City.
For more info, view her Fast Company profile.