There was a time that Chapstick was everyone’s go to lip balm. Chapstick was always on the shelves in many stores and markets. Seven years ago, a new lip balm started to show up. This lip balm is known as EOS. EOS stands for “Evolution of Smooth.” This lip balm came in many variations of flavors. It became so widely known that even celebrities were starting to use it. Now they are considered a $250 million company. This made them the second best-selling lip balm in the country, beating Chapstick. They have projected that they will be worth about $2 billion by 2020. What makes this lip balm different from other lip balms is that they are targeting women. Mostly; between the ages of 25 and 35. The people from EOS thought that other lip balms were made for a unisex crowd. This made the other companies make their products look lazy and cheap. Cutting on cost and prices. EOS said that they can use that to their advantage. They would make it round, so it can feel comfortable in a person’s hand, lively colors, and a pleasant smell. They didn’t want to make it look like it was some fads that will make people think it is nothing to look into. EOS lip balm wanted to expand everywhere anyway they can. They contacted beauty bloggers from many social media websites to express what they think about the product and not surprisingly, it worked. EOS got its first account from Walgreens, followed by Walmart, Lucky Vitamin, Target and other major stores. This company is not only concentrating on only making lip balms. They have already coming out with lotions and shaving creams. Hoping it will be a success like their lip balms. They are reaching out for every category available.
Visit the EOS website: https://evolutionofsmooth.com/lip-balm.html
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