EOS: The Lip Balm That Makes You Smile

Almost ten years ago, the way consumers bought Chap Stick was dramatically changed. Businessperson, Mehra, joined with Jonathan Teller and Craig Dubitsky to shake up the Chap Stick industry with a new and innovative lip balm called EOS. The beauty category was the Target market space for innovation since the majority of products have not changed much since first introduced. Traditional lip balms were competing for lowest price while none of the brands were concerned about how they fit into women’s beauty regimens. After some market research, they discovered they could market a new brand of lip balm aimed at both men and women while also making it effective and visually appealing. Research showed well that women liked carrying lip balm in their purse and were interested in the new kinds that came in pots, but were concerned about applying it with their fingers. That is when the idea of the round pot that felt good to put on as well as new smells and colors. Even the clicking sound to ensure it was properly closed was intentional making it more visually appealing than its predecessors were. The price point was $3 on eBay and Amazon, which was more than traditional lip balms, but the organic ingredients and new shape gave it the edge it needed to keep the pricey lip balm in demand.

Walgreens was the first store to carry the product with other big chains quickly following. Marketing towards style conscious millennial women through magazines and television ads helped the new company quickly gain a following. Beauty bloggers also played a huge role in the company’s growing reputation and with product placements and endorsements EOS lip balm quickly became a staple in most women’s purses. Through their large social media presence, EOS lip balm has quickly become “The lip balm that makes you smile.” https://skincare-au.com/collections/eos

Bruce Bent II is the Master of Money Market Funds

Money market funds and sometimes referred to as money market mutual fund are a mutual fund that invests in the short-term debt securities market. Money market funds are seen as secure as bank deposits, but with a higher yield. Money market funds are regulated in the United States under the Investment Company Act of 1940 and the Securities and Exchange Commission (SEC) and have become an important component to provide liquidity to financial intermediaries.

Such funds are designed to minimize losses because of fractures in credit and the financial market and liquidity risks. Funds are able to pay dividends because the goal is to maintain a stable value per share. The securities include commercial paper and US Treasury Bills, short-term bonds and repurchase agreements.

Money market funds are designed for investors who want to invest with minimal risk, but with some level of rate of return. Such funds are the ideal vehicle to achieve those goals. Investors make a dollar back for every dollar invested.

Bruce R. Bent II and Henry B.R. Brown are American businessmen and credited with establishing the first money market fund they named it the Reserve Fund. It was designed for investors who were looking to preserve their cash while earning a small rate of return. With the establishment of several other funds, the market grew significantly.

Money market funds were responsible for popularizing mutual funds in general. One of the more important aspects of the product was Bent and Brown gave it rules and the result is a financial market that is worth more than $3.0 trillion American dollars and serves millions of investors.

Mr. Bent was born and grew up in Great Neck, New York and after high school he was employed as a mail carrier and clerk for the post office. After serving in the Marines, he attended St. John’s University and earned a Bachelor’s Degree in Economics. He took on Wall Street and was a managing partner at Rothschild and Company and then found employment opportunities with TIAA-CREF. He met Brown while at TIAA-CREF and the two established their own firm in 1968.

For more information follow Bruce Bent II on Twitter.

Why Arthur Becker Decided To Put His Name On His Latest Building

In the past, Arthur Becker preferred to a quiet investor in high-end residential property developments around the city of New York. He has over $550 million invested in different properties and preferred to be in the background on projects as the Managing Member of his real estate development firm Atlantic Investors, LLC. With his latest property, however, he has decided to come out of the shadows and be a prominent voice for the building.

According to perezhilton.com, his latest property is on Washington Street in a coveted part of Tribeca. The building, once completed, will feature eight units with one of them being a duplex twice the size of the other units. The single units are expected to sell for about $5 million each while the penthouse is expected to fetch $14 million. There will be luxury finishes throughout the property and Arthur Becker has partnered with the acclaimed designer Paris Forino to design the interiors.

While the luxury property segment of New York has languished recently, Arthur Becker said that he shouldn’t have too much trouble selling the units in his building. He said that for one it won’t be completed for two years, giving plenty of time for that segment of the real estate segment to recover. Additionally, he said he’s just selling eight units and not 50 which is a much more manageable number than other luxury developments around the city.

Arthur Becker is a tech mogul who made his money at two technology firms. He was the Chief Executive Officer and a Board Member of the technology company NaviSite. NaviSite provided cloud-based services and other technology to corporations around the world before it was acquired in 2010. Arthur was also the CEO and Chairman of Zinio LLC which is well known as the largest provider of the digital versions of magazines in the world.

Another side of people that most people don’t know is that Arthur Becker is an accomplished artist, http://arthurbeckerstudio.com/biography/. He has had his work put on display in both Florida and New York City. He had graduated with a degree in the arts from Bennington College in 1972.

Source: wikipedia.org

The Time EOS Lip Balm Started Taking Over

There was a time that Chapstick was everyone’s go to lip balm. Chapstick was always on the shelves in many stores and markets. Seven years ago, a new lip balm started to show up. This lip balm is known as EOS. EOS stands for “Evolution of Smooth.” This lip balm came in many variations of flavors. It became so widely known that even celebrities were starting to use it. Now they are considered a $250 million company. This made them the second best-selling lip balm in the country, beating Chapstick. They have projected that they will be worth about $2 billion by 2020. What makes this lip balm different from other lip balms is that they are targeting women. Mostly; between the ages of 25 and 35. The people from EOS thought that other lip balms were made for a unisex crowd. This made the other companies make their products look lazy and cheap. Cutting on cost and prices. EOS said that they can use that to their advantage. They would make it round, so it can feel comfortable in a person’s hand, lively colors, and a pleasant smell. They didn’t want to make it look like it was some fads that will make people think it is nothing to look into. EOS lip balm wanted to expand everywhere anyway they can. They contacted beauty bloggers from many social media websites to express what they think about the product and not surprisingly, it worked. EOS got its first account from Walgreens, followed by Walmart, Lucky Vitamin, Target and other major stores. This company is not only concentrating on only making lip balms. They have already coming out with lotions and shaving creams. Hoping it will be a success like their lip balms. They are reaching out for every category available.

Visit the EOS website: https://evolutionofsmooth.com/lip-balm.html

For more information, feel free to check out the article:

//www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick

Doing Top Recruitment The Julie Zuckerberg Way

Anyone who is in the financial services and looking for a change would have definitely heard of Julie Zuckerberg. She is that recruitment lead who can land you the perfect job of your dreams. Currently she the executive recruitment lead and is serving with Deutsche Bank. Julie Zuckerberg is their Vice President too.

Prior to this, Julie Zuckerberg has worked for many different businesses in the capacity of an executive recruitment lead. She is currently located in Manhattan, New York City.

It was in 2002 that Julie Zuckerberg started her career at Hudson. She was involved in staffing as well as recruiting. She stayed and worked there for nearly five years. She had a wide portfolio as she was doing placement for attorneys, and paralegals. She was also recruiting case managers, as well as support staff for a number of law firms. It was in 2007 that Julie Zuckerberg moved on and joined Citi. This was her first step in the financial services sector.

Julie Zuckerberg worked as a vice president as well as the recruiter at Citi. She was into hiring employees for Citi. Next, Julie Zuckerberg also moved into employee education with regard to the services being offered by Citi. This included Citi Cards and such other features.

Julie Zuckerberg moved on and joined New York Life Insurance Company in 2013. She was the senior recruiter as well as the Vice President here.

Julie is known and respected for her talent acquisition abilities. She has a unique working style where she does brainstorming with her team. Then they come out with the best sourcing options.

She is the recruitment lead for top-notch positions that include CEOs, Directors, and Management Committee and so on. She is highly talented and known for her leadership and interviewing skills. This is why she is a part of programs that are educating recruiters about the best way to source and recruit talent.

Julie Zuckerberg is known for her strategy, and conflict resolution tactics. She is an expert in human resources as well as employee training. She has great skills in succession planning along with coaching.

Julie Zuckerberg loves to embrace technology. Hence she is always on the lookout for the latest and the most innovative applicant tracking systems.

Julie Zuckerberg had her education from the City University of New York Brooklyn College where she studied philosophy. She has also studied law at the New York Law School.

She has a number of hobbies in addition to passion for recruitment. These include running, arts, as well as a love for technology. She is a keen photographer too.

Julie Zuckerberg is quite passionate about a number of issues that include animal welfare as well as human rights. She is also highly involved in civil rights besides economic issues. Since she is strongly into technology, hence she is active on social media too. This includes Twitter, Pinterest and so on.

The hard work, dedication and perseverance displayed by Julie Zuckerberg is an inspiration to many. She continues to lead this way.

Sam Tabar’s Dedication to His Work

Sam Tabar is a successful man in different careers. He is a financial businessman and a lawyer. He has honors in degree from Columbia and Oxford University. he also specializes in investment in the field of finance and has also worked in various companies to do with the field, they include; Meargher, Arps and Skadden.

He used his chance in these different firms to assist young entrepreneurs in developing in the investment field. Furthermore it has always been his desire to help such young people to find their way in investment. Read more: Sam Tabar: A Great Mind For Investments

He is not only an investor but also a counselor and lawyer who has helped so any people. He has what it takes when it comes to all of his careers thus his skills have contributed to his success. He is currently the chief operating officer of FullCycle and CFO of Awearable Apparel. Awearable Apparel Company has the role of designing extraordinary clothes that are only for kids.

These clothes are unique because they have devices that have been mounted on the, these devices have the ability to inform the guardians and parents of the kids if they are moving away.

Tabar has used his long time experience to help in the growth of the company as well as setting long-term objectives. He also has investment skills that have improved the financial status of the firm.

According to Angel.co, on the other hand the well-known Huffington posts have included Sam Tabar in their posts; he is able to advise people since he has the law and financial skills. He is glad that he is involved in the posts. He is privileged to use his expertise in developing his company as well as helping people.

Not everyone wants to get involved with investment because it is challenging, such people are especially the young entrepreneurs who desire to invest.

Bloomberg reported that Sam Tabar takes the chance to help such potential young men and women in the investment path by teaching them on the different strategies of investment.an important business strategy that he tells people to follow is working on social startups because they are more beneficial

David Giertz: Financial Advisor with a Passion for Advice

David L. Giertz alias Dave is the President of Nationwide Financial Distributors Inc, a position he has held since early 2013. Nationwide Company is located in Ohio and is among the leading insurance and financial services provider in USA. David has also served Nationwide Life Insurance Company as its senior Vice President-Nationwide Financial Distribution and Sales. Before getting hold of his current office, Dave served as the Sales department vice president at FI/WH between 2009 and 2013. Prior, between 2004 and 2009, he was Vice president at NF Sales.

 

 

Dave has 31 years of extensive experience in financial advising and has successfully completed four Financial Advisor Certification exams. These are the Municipal Securities Principal, General Securities Principal Examination, Uniform Securities Agent State Law Examination and General Securities Representative Examination. He sat for the exams in 1994, 1992, 1987 and 1986 respectively. He is a registered broker with FINRA. The position entails sales executives working for large brokerage firms which are also registered with FINRA, their main business being to trade financial securities. Securities traded may include mutual funds, bonds and stocks just a few to mention.

 

 

Mr. Giertz spoke in one of the interviews on why advisors need to speak to their clients’ about social securities. He says most of financial advisors do not talk to their clients about social securities. In a survey through the national financial retirement institute, the results were that 4 out of 5 people asserted that they would change their advisors if they were not educated on social security. This clearly depicts that it is very important from an advisors perspective to talk to the client about social security because of retention. From the clients perspective it’s important because social security plans take up to 40% of retirement plans. He argues that most advisors could be avoiding the topic because of its complexity.

Lime Crime Is Releasing New Lippies And Unicorn Hair Color!

Lime Crime has long been a brand for unicorn and rainbow lovers, with their bright lips and highly pigmented shadows. Unicorn hair colors were bound to pop up at Lime Crime and the internet is already all over the news. There is no release date set yet but there will be 11 magical colors with names like, “Dirty Mermaid,” “Salad,” and “Strawberry Jam.” The colors will be vegan and cruelty-free without harmful ingredients like bleach or ammonia. The price on each jar will be $16, which is very affordable, but can you really put a price on becoming a magical beast?

 

Their new Diamond Crusher’s line of lippies come in colors that are described as metallic, glitter, oil slick, and holographic and rose-gold. Soon-to-release, these lip colors are water-based, long-lasting, and can be worn as a top coat or alone. All of Lime Crime’s products have fun names and Diamond Crusher’s are no exception with names like “Lit,” “Trip,” and “Choke.”

 

If you’re not already familiar with Lime Crime’s products, think shimmering, pigmented shades across the spectrum, with splashes of glitter and metallic at every turn. They’re especially popular for their eye shadows and matte lip glosses. If anyone can do unicorn hair and lip color from a dreamy diamond mine, it’s Lime Crime and, once you have your dreamy tresses and fantasy lips colored, you’ll have no trouble finding Lime Crime makeup to coordinate and let the world know how magical you are.

 

Getting up Close and Personal with Jason Halpern

Jason Halpern

Jason Halpern is one very busy man and getting a hold of him is one of the most difficult things for anyone wishing to get an interview out of him. The latest from the entrepreneur is that he has been accumulating thousands of flyer miles as he makes business trips between New York and Miami. He started investing in the real estate industry about a decade ago and by 2007, the firm that he likes to refer to as a boutique development firm had expanded to a capital base of 500 million dollars. Companies that his business has collaborated with to create real estate include the Madden Real Estate Ventures whereby they created the Aloft South Beach Miami project. This was completed in 2015.

The latest from the company is that they have a new deal to convert the building that has been housing the Wild Turkey Bourbon and make it into condos. The deal was organized by JMH, Rockpoint group of companies and Kushner. The deal stated that 338 condo units will be created. Other deals that he has taken up include the fact that he has teamed up with Madison to purchase Brooklyn Heights Cinema and make Condos out of it.

Aloft and Jason Halpern

The road to success was not an easy one for Jason. He has suffered major setbacks like all other entrepreneurs worth their salt. For instance, a few years back, a major deal that he had worn debacle majorly when the entire project was scraped. He has managed to make better investment choices over time. His current projects make him probably the most engaged man in the entire western hemisphere.

Jason’s Background

Jason Halpern with Crunchbase Product

Jason was born and raised by a real estate developer of a father. His first experience in the field was when he worked for his father’s company, the Halpern real estate industry. When he quit, he had the dream of starting his own company. When he is not busy looking after his construction projects or in high profile meetings striking deals, Jason likes to relax at home with his family. He has a boy from a previous marriage and he really enjoy spending time with him. One of the interests that he takes after his own father is the fact that he really loves race cars. He has always wanted to take part in the events especially last decade but hasn’t gotten a chance to do it. He is one business leader to look out for.

Vijay Eswaran: Self-driven Entrepreneur

Dr. Vijay Eswaran, the Executive Chairman and founder of the QI set of Companies, heads this corporation of multiple business ventures including retail, education, financial services, hospitality and direct selling. QNET, Its most popular subsidiary which he started back in 1998, is as of today a multinational organization with offices in even the UAE and has combined the prowess of modern online sales driven approaches with the traditional methods.

Vijay Eswaran saw for himself a new breed of company that could combine the effectiveness of direct marketing with the worldwide reach of the web and went ahead to give his company e-commerce incorporated functionality.

His colleagues debated endlessly regarding how they could stand apart in the global market. The result was a precious metals and numismatics model inspired by the thriving market strategy that worked in Europe.

Vijay Eswaran and his team secured the rights to distribute and sell the commemorative coins for the Sydney Olympics of 2000 for the Asian Pacific Rim, albeit their late entrance into the market giving them a strategic disadvantage.

Though this entrance was practically entertaining for their bigger competitors, they came into their own in 2000, ranking among the top 3 companies in sales volumes, out of the other 42 worldwide. The competition underestimated the potency of direct sales together with the reach and popularity of the internet.

According to Qbuzz, Vijay Eswaran had a hard start to his entrepreneurial venture, having no industry contacts, wealth in the family or outside financial help of any kind. Asia was at the time in the midst of a serious economic meltdown and nobody had much faith in him.

Eswaran believed against all odds that his life was not to be squandered away creating wealth of someone else. He considers himself lucky for having met people who shared his views and goals who he partnered with and also for the constant support and help from his loving wife.

Despite his company ranking globally among the top forty in the field, he is constantly labeled as a controversial figure by the media due to lack of awareness about direct marketing, a problem that will hopefully diminish with education about the same. Dr. Eswaran is an inspiration to every entrepreneur out there.

Learn more about Vijay Eswaran: https://twitter.com/vjayeswaran?lang=en